Profitably Scale Your DTC Brand
Hit record months on a 100% performance basis
On average, our partners stay with us for 2+ years—so something must be working, right?
Profitably Scale YourDTC Brand
Hit record months on a 100% performance basis.
On average, our partners stay with us for 2+ years—so something must be working, right?
You've Seen Our Partners In
You've Seen Our Partners In
Bottom Line "Before" & "After"
A boost in AOV & conversion rate is also common,
but that is excluded from the table above.
The big secret:
No "magic" ad platform will save your bottom line. Even oh-so-precious TikTok!
- Do you have a leaky funnel?
- Do your ads spark emotional desire?
- Are your UGC creators on-brand & properly styled?
- Do you have a system for creative testing?
Routinely hitting record months takes a lot more than single-channel media buying.
It's about asking the right questions and executing faster than your competitors.
We're quick and methodical, so no need to worry about that.
Your Bottom Line "Before" And "After"
A boost in AOV & conversion rate is also common with most of our partners, but that is excluded from the table above.
The big secret:
No "magic" ad platform will save your bottom line. Even oh-so-precious TikTok!
- Do you have a leaky funnel?
- Do your ads spark emotional desire?
- Are your UGC creators on-brand?
- Do you have a system for creative testing?
Routinely hitting record months takes a lot more than single-channel media buying.
It's about asking the right questions and executing faster than your competitors.
We're quick and methodical, so no need to worry about that.
Don't Get Left Behind
In a post-IOS 14.5 world, creatives are king. Adapt or suffer from sky-high traffic costs and CPAs.
Move (Really) Quickly
We turn ideas into finished ad creative quicker than you can say bologna. Our team of fashion content creators help execute on authentic UGC, freshly made-on-demand.
Omnipresence
Funnel Prepping™
From product/collection pages to checkout, we'll make sure your funnel is airtight before launch. No click is wasted.
Don't Get Left Behind
In a post-IOS 14.5 world, creatives are king. Adapt or suffer from sky-high traffic costs and CPAs.
Move (Really) Quickly
Omnipresence
Not only will you capitalize on TikTok's low traffic costs, but you'll be diversified across multiple channels—tapping into new customer pools.
Funnel Prepping™
From product/collection pages to checkout, we'll make sure your funnel is airtight before launch. No click is wasted.
We Give A Damn
Your happiness >>
No growth partner will care about you more than we do.
Try us and see — we'll wait.
The 🍒 on top? You'll look forward to our check-in calls.
This is it my friend.
We put skin in the game
You'll sleep like a baby at night knowing your growth partner is incentivized to get you the best results humanely possible.
We've heard too many stories about agencies not delivering and still walking away with massive retainers.
This is why we chose to reverse the risk onto us by working on a 100% Performance Basis.
Some Friends We've Made
We Give A Damn
We Give A Damn
Your happiness >>
No growth partner will care about you more than we do.
Try us and see — we'll wait.
The 🍒 on top? You'll look forward to our check-in calls.
This is it my friend.
We put skin in the game
You'll sleep like a baby at night knowing your growth partner is incentivized to get you the best results humanely possible.
We've heard too many stories about agencies not delivering and still walking away with massive retainers.
This is why we chose to reverse the risk onto us by working on a 100% Performance Basis.
Some Friends We've Made
Client Results Do The Talking
Sustainable growth, year after year.
MRR Doubled In 60 days
Sustainable Yoga Brand, USA
$482k In 30 Days
Ethical Clothing Brand, USA
About The Client:
This is an ethical clothing brand based in the USA. Prior to becoming a Stemtrace client, they were struggling to break past $120k MRR with their Facebook Ad campaigns. Despite being profitable on a smaller scale with a ROAS of 3-4 ($1.5k-$2k daily spend), they were unable to scale further without sacrificing performance.
An Inside Look:
Once we came on board, we straightened out their sales funnel, offer and messaging. Within 3 months, we improved ROAS to over 5 on a higher scale ($3K daily spend). To date, we are sitting at $450k-$500k MRR.
The first "Most Valuable Player" was rotating & optimizing winning creatives. To prevent ad fatigue, which becomes more and more relevant as you scale, we kept things fresh by regularly rotating our best-performing creatives and optimizing them along the way (different hooks, editing, and more).
The second "Most Valuable Player" was customer segmentation & cash multiplier. Cash-reliant brands can't afford to wait on customer LTV to start kicking in months or even years down the line. This is why we put a large focus on the rate at which we're acquiring LTV, and then structuring campaigns to speed up customer purchase cycles. We considered variables such as SKU, timing, angles, etc.
$1M In 3 Months
Vegan Sweets Brand, UK
About The Client:
Vegan sweets & candies brand based in the UK. This was an established company with a strong product-market-fit and loyal customer base. Although they were generating a healthy $45k MRR with their Facebook Ad campaigns, profit margins were suffering and they needed to find a way to lower their CPA.
An Inside Look:
By the end of our second month, we helped them achieve a monthly ATH of $357k. We dialed in on their customer journey, while adding the structure they needed to their campaigns. This client is now on track to hit $5M ARR.
The first "Most Valuable Player" was retargeting. We crafted an incredibly thorough sales process, from TOF to post-purchase. We worked alongside the client to assemble an irresistible offer for our MOF & BOF campaigns, which we'd then pair with strong messaging, copy and creatives that were all tailored for each stage of the funnel. As a result, we could seamlessly turn cold prospects into raving customers.
The second "Most Valuable Player" was relatable UGC creatives. Although brands have started to invest more into them, most totally miss the fact that they need to actually be done well. That means good lighting, relatable, not overly-acted, has a strong angle, etc. People are getting better and better at easily spotting bad UGC, so being picky with content creators is definitely important (not as relevant with customer UGC, since they're not acting, but still applies). Showing real people with genuine reactions to the sweets resulted in a massive influx of new customers, at a fraction of the cost.
$219k In 30 Days
Sustainable Accessories Brand, USA
About The Client:
Founded in 2016 and known for their watches & jewelry, this accessories brand's primary bottleneck was unprofitable paid ad campaigns. Considering COVID-19, it was more important than ever to shift the majority of their business online. Sitting around $12k MRR and breaking even from their FB campaigns, they decided it was time to take us on board and be an extension of their team. Before we took over, their total account ROAS was around break even (2-3) & daily spend was $200-$300. Since they were struggling to inject qualified customers in their sales process for a price that made sense, it was clear that they needed to conduct their advertising differently.
An Inside Look:
We implemented a proper campaign structure and revamped their creative process so we could generate top tier creatives in short lead times. We coupled that with ad copy that not only struck a nerve with their ideal customer, but actually motivated them to buy. Results more than doubled on a higher scale (increased daily spend 4-6x). This client is now at a steady $200k MRR, with $30k-$50k in monthly ad spend.
The first "Most Valuable Player" was product testing. With a large selection to choose from, it was imperative to routinely test products and make sure we knew what was performing the best at all times of the year.
The second "Most Valuable Player" was retargeting. Prior to having us on board, their MOF, BOF and post-purchase were pretty much nonexistent. In order to prevent a leaky sales process, we came in and added the structure they needed.
$10k ➡ $54k In 30 Days
Sustainable Linens Brand, Germany
About The Client:
German brand with over 180 years of experience in textile processing. Focused on giving everyone the experience of handmade linen with products ranging from sustainable bed sheets, pillowcases, towels, etc. Despite being a long-standing brand, they neglected paid advertising channels such as Facebook.
An Inside Look:
Since this client neglected paid advertising channels such as Google & Facebook, we were able to come in and capitalize. It was a brand new ad account with no prior data, so we were essentially starting from scratch. Luckily, they had a pixel installed on their website, which played a huge role in their rapid growth. After around 5 months, we were able to take them to $50-$60k MRR and increase their AOV from $200 to over $300.
The "Most Valuable Player" was website conversion rate optimization (CRO). This client is a perfect example of what a bad vs. good website does for a business. We had 1.3-1.5 ROAS until client accepted our suggestion to work on the website. After we optimized it, ROAS increased to over 5.
Facebook Advertising is only one part of the equation, so by having a poor website & funnel that is unable to convert incoming traffic, conversion rate will inevitably suffer. From the home page to individual product pages, our CRO team ran experiments to increase website conversion rate to at least 3%.
$2.2k ➡ $16.8k In 30 Days
Ethical Lingerie Brand, USA
About The Client:
Ethical lingerie brand based in NYC. With a very inclusive size range, they're beloved by women petite, curvy, to plus size. Before working with us, they were hovering around $9k MRR, and only around 20% of that came from their Facebook Ad campaigns.
An Inside Look:
Having a small ounce of success with Facebook Advertising, the client knew that they had a lot more potential. After finding clear holes in their advertising efforts during our initial ad account audit, we took the client through our plan of attack moving forward. Fast forward to the end of our first month together, we were able to achieve the 12 month goal in just 30 days.
The "Most Valuable Player" was ad copy. Crafting profitable, striking copy in this niche came in a few different forms. With some products being more design-centric & aesthetic—while others being more practical & comfortable—our copy was tailored accordingly. We tapped into our target audience's desires, needs & emotional triggers. Not only were they more motivated to click through and purchase, our ad-copy left a mark on them. This was evident through countless positive comments, reviews and testimonials.
Whether it was a long-form piece of copy which revolved around storytelling, or a short-form relatable copy that focused on removing customer objections, it was all on-brand and resonated with their target customer.
Client Results Do The Talking
Sustainable growth, year after year.
MRR Doubled In 60 days
Sustainable Yoga Brand, USA
$482k In 30 Days
Ethical Clothing Brand, USA
About The Client:
This is an ethical clothing brand based in the USA. Prior to becoming a Stemtrace client, they were struggling to break past $120k MRR with their Facebook Ad campaigns. Despite being profitable on a smaller scale with a ROAS of 3-4 ($1.5k-$2k daily spend), they were unable to scale further without sacrificing performance.
An Inside Look:
Once we came on board, we straightened out their sales funnel, offer and messaging. Within 3 months, we improved ROAS to over 5 on a higher scale ($3K daily spend). To date, we are sitting at $450k-$500k MRR.
The first "Most Valuable Player" was rotating & optimizing winning creatives. To prevent ad fatigue, which becomes more and more relevant as you scale, we kept things fresh by regularly rotating our best-performing creatives and optimizing them along the way (different hooks, editing, and more).
The second "Most Valuable Player" was customer segmentation & cash multiplier. Cash-reliant brands can't afford to wait on customer LTV to start kicking in months or even years down the line. This is why we put a large focus on the rate at which we're acquiring LTV, and then structuring campaigns to speed up customer purchase cycles. We considered variables such as SKU, timing, angles, etc.
$1M In 90 Days
About The Client:
Vegan sweets & candies brand based in the UK. This was an established company with a strong product-market-fit and loyal customer base. Although they were generating a healthy $45k MRR with their Facebook Ad campaigns, profit margins were suffering and they needed to find a way to lower their CPA.
An Inside Look:
By the end of our second month, we helped them achieve a monthly ATH of $357k. We dialed in on their customer journey, while adding the structure they needed to their campaigns. This client is now on track to hit $5M ARR.
The first "Most Valuable Player" was retargeting. We crafted an incredibly thorough sales process, from TOF to post-purchase. We worked alongside the client to assemble an irresistible offer for our MOF & BOF campaigns, which we'd then pair with strong messaging, copy and creatives that were all tailored for each stage of the funnel. As a result, we could seamlessly turn cold prospects into raving customers.
The second "Most Valuable Player" was relatable UGC creatives. Although brands have started to invest more into them, most totally miss the fact that they need to actually be done well. That means good lighting, relatable, not overly-acted, has a strong angle, etc. People are getting better and better at easily spotting bad UGC, so being picky with content creators is definitely important (not as relevant with customer UGC, since they're not acting, but still applies). Showing real people with genuine reactions to the sweets resulted in a massive influx of new customers, at a fraction of the cost.
$219k In 30 Days
Sustainable Accessories Brand, USA
About The Client:
Founded in 2016 and known for their watches & jewelry, this accessories brand's primary bottleneck was unprofitable paid ad campaigns. Considering COVID-19, it was more important than ever to shift the majority of their business online. Sitting around $12k MRR and breaking even from their FB campaigns, they decided it was time to take us on board and be an extension of their team. Before we took over, their total account ROAS was around break even (2-3) & daily spend was $200-$300. Since they were struggling to inject qualified customers in their sales process for a price that made sense, it was clear that they needed to conduct their advertising differently.
An Inside Look:
We implemented a proper campaign structure and revamped their creative process so we could generate top tier creatives in short lead times. We coupled that with ad copy that not only struck a nerve with their ideal customer, but actually motivated them to buy. Results more than doubled on a higher scale (increased daily spend 4-6x). This client is now at a steady $200k MRR, with $30k-$50k in monthly ad spend.
The first "Most Valuable Player" was product testing. With a large selection to choose from, it was imperative to routinely test products and make sure we knew what was performing the best at all times of the year.
The second "Most Valuable Player" was retargeting. Prior to having us on board, their MOF, BOF and post-purchase were pretty much nonexistent. In order to prevent a leaky sales process, we came in and added the structure they needed.
$10k ➡ $54k In 30 Days
Sustainable Linens Brand, Germany
About The Client:
German brand with over 180 years of experience in textile processing. Focused on giving everyone the experience of handmade linen with products ranging from sustainable bed sheets, pillowcases, towels, etc. Despite being a long-standing brand, they neglected paid advertising channels such as Facebook.
An Inside Look:
Since this client neglected paid advertising channels such as Google & Facebook, we were able to come in and capitalize. It was a brand new ad account with no prior data, so we were essentially starting from scratch. Luckily, they had a pixel installed on their website, which played a huge role in their rapid growth. After around 5 months, we were able to take them to $50-$60k MRR and increase their AOV from $200 to over $300.
The "Most Valuable Player" was website conversion rate optimization (CRO). This client is a perfect example of what a bad vs. good website does for a business. We had 1.3-1.5 ROAS until client accepted our suggestion to work on the website. After we optimized it, ROAS increased to over 5.
Facebook Advertising is only one part of the equation, so by having a poor website & funnel that is unable to convert incoming traffic, conversion rate will inevitably suffer. From the home page to individual product pages, our CRO team ran experiments to increase website conversion rate to at least 3%.
$2.2k ➡ $16.8k In 30 Days
Ethical Lingerie Brand, USA
About The Client:
Ethical lingerie brand based in NYC. With a very inclusive size range, they're beloved by women petite, curvy, to plus size. Before working with us, they were hovering around $9k MRR, and only around 20% of that came from their Facebook Ad campaigns.
An Inside Look:
Having a small ounce of success with Facebook Advertising, the client knew that they had a lot more potential. After finding clear holes in their advertising efforts during our initial ad account audit, we took the client through our plan of attack moving forward. Fast forward to the end of our first month together, we were able to achieve the 12 month goal in just 30 days.
The "Most Valuable Player" was ad copy. Crafting profitable, striking copy in this niche came in a few different forms. With some products being more design-centric & aesthetic—while others being more practical & comfortable—our copy was tailored accordingly. We tapped into our target audience's desires, needs & emotional triggers. Not only were they more motivated to click through and purchase, our ad-copy left a mark on them. This was evident through countless positive comments, reviews and testimonials.
Whether it was a long-form piece of copy which revolved around storytelling, or a short-form relatable copy that focused on removing customer objections, it was all on-brand and resonated with their target customer.
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Have A General Inquiry?
Shoot over an email directly to our founder 📬
michael@stemtrace.com
michael@stemtrace.com
All Rights Reserved | All Wrongs Reversed
Have A General Inquiry?
Shoot over an email directly to our founder 📬
michael@stemtrace.com
All Rights Reserved | All Wrongs Reversed