Conscious Ecom Founders:
Add An Extra $15k - $250k In MRR And
Amplify Your Bottom Line
With An ROI Guarantee
Conscious Ecom Founders:
Add An Extra
$15k - $250k In MRR And
Amplify Your Bottom Line
With An ROI Guarantee
Some Friends We've Made
We Take On Risk So You Can Sleep Like A Baby
We've heard too many stories about agencies not delivering and still walking away with massive retainers.
This is why we choose to have "skin in the game" and burden as much risk as possible for our clients.
Our Positive ROI Guarantee and Performance-Based Pricing means we only win when you do.
We Take On Risk So You Can Sleep Like A Baby
We've heard too many stories about agencies not delivering and still walking away with massive retainers.
This is why we choose to have "skin in the game" and burden as much risk as possible for our clients.
Our Positive ROI Guarantee and Performance-Based Pricing means we only win when you do.
Some Friends We've Made
We Take On Risk So You
Can Sleep Like A Baby
We've heard too many stories about agencies not delivering and still walking away with massive retainers.
This is why we choose to have "skin in the game" and burden as much risk as possible for our clients.
Our Positive ROI Guarantee and Performance-Based Pricing means we only win when you do.
Ascending To Multi-7 Figures Isn't Astrophysics
Our Holistic L.A.C.E. Method Makes It Possible Within 6 Months or Less...
Ascending To Multi-7 Figures Isn't Astrophysics
Our Holistic L.A.C.E. Method Makes It PossibleWithin 6 Months or Less...
(L) Lay The Foundations
This will be the central pillar of the ascension process.
We'll start by gaining a deep understanding of your ideal customer, products, competitors, and everything in between.
In addition, we'll take a birds eye view of your entire sales process and fill any blatant holes to prevent leakage.
Giving extra fuel to a faulty aircraft is a big no-no.
(A) Ad Launch
It's time! You're excited. We're excited.
You'll see a mix of long form copy, product demos, UGC, lifestyle, and more. These will all speak directly to your ideal customer's deepest desires, pains, and dreams.
As soon as we're live, we'll start finding out what works, what doesn't, and dig into WHY.
No mindless A/B testing or shallow "experiments". Whether it's testing different video hooks, angles, offers, or copy—we'll always refer back to what the numbers are saying.
(A) Ad Launch
(C) Conversion Optimization
(C) Conversion Optimization
Now, let's amplify your bottom line.
Our CRO (conversion rate optimization) team will transform your sales funnel into well-oiled conversion machine.
From A/B tests and high-impact experiments to persuasive landing page design, absolutely everything is hypothesized.
Every decision and idea has a framework behind it.
Maximizing website conversion rate, AOV, and purchase frequency will allow us to get as much out of your ad budget as possible.
With consistent feedback loops, we're able to launch new ads/variations that resonate better, hit the right angle, and are more profitable.
(E) Effortless Ascension
This is where the magic happens.
The fully-optimized sales funnel, winning ad variations, and ideal audiences all come together.
Scaling comes with new (& better) problems, so quality assurance is absolutely vital.
The last thing we want is atrophy, which is VERY common at scale for most brands who don't have proper systems in place.
So if you're ready, the sky is the limit.
(E) Effortless Ascension
This is where the magic happens.
The fully-optimized sales funnel, winning ad variations, and ideal audiences all come together.
Scaling comes with new (& better) problems, so quality assurance is especially top-of-mind. The last thing we want is atrophy, which is VERY common at scale for most brands who don't have proper systems in place.
So if you're ready, the sky is the limit.
Client Results Do The Talking
Sustainable growth, year after year.
$482k in 30 days
5.2x ROAS For Ethical Clothing Brand
About The Client:
This is an ethical clothing brand based in the USA. Prior to becoming a Stemtrace client, they were struggling to break past $120k MRR with their Facebook Ad campaigns. Despite being profitable on a smaller scale with a ROAS of 3-4 ($1.5k-$2k daily spend), they were unable to scale further without sacrificing performance.
An Inside Look:
Once we came on board, we straightened out their sales funnel, offer and messaging. Within 3 months, we improved ROAS to over 5 on a higher scale ($3K daily spend). To date, we are sitting at $450k-$500k MRR.
The first "Most Valuable Player" was rotating & optimizing winning creatives. To prevent ad fatigue, which becomes more and more relevant as you scale, we kept things fresh by regularly rotating our best-performing creatives and optimizing them along the way (different hooks, editing, and more).
The second "Most Valuable Player" was customer segmentation & cash multiplier. Cash-reliant brands can't afford to wait on customer LTV to start kicking in months or even years down the line. This is why we put a large focus on the rate at which we're acquiring LTV, and then structuring campaigns to speed up customer purchase cycles. We considered variables such as SKU, timing, angles, etc.
$1M in 3 months
7.1x Average ROAS For Vegan Sweets Brand
Month 1
$357k with 7.31 ROAS
Month 2
$414k with 7.28 ROAS
Month 3
$247k with 6.82 ROAS
About The Client:
Vegan sweets & candies brand based in the UK. This was an established company with a strong product-market-fit and loyal customer base. Although they were generating a healthy $45k MRR with their Facebook Ad campaigns, profit margins were suffering and they needed to find a way to lower their CPA.
An Inside Look:
$35k -> $219k in 30 days
About The Client:
Founded in 2016 and known for their watches & jewelry, this accessories brand's primary bottleneck was unprofitable paid ad campaigns. Considering COVID-19, it was more important than ever to shift the majority of their business online. Sitting around $12k MRR and breaking even from their FB campaigns, they decided it was time to take us on board and be an extension of their team. Before we took over, their total account ROAS was around break even (2-3) & daily spend was $200-$300. Since they were struggling to inject qualified customers in their sales process for a price that made sense, it was clear that they needed to conduct their advertising differently.
An Inside Look:
We implemented a proper campaign structure and revamped their creative process so we could generate top tier creatives in short lead times. We coupled that with ad copy that not only struck a nerve with their ideal customer, but actually motivated them to buy. Results more than doubled on a higher scale (increased daily spend 4-6x). This client is now at a steady $200k MRR, with $30k-$50k in monthly ad spend.
The first "Most Valuable Player" was product testing. With a large selection to choose from, it was imperative to routinely test products and make sure we knew what was performing the best at all times of the year.
The second "Most Valuable Player" was retargeting. Prior to having us on board, their MOF, BOF and post-purchase were pretty much nonexistent. In order to prevent a leaky sales process, we came in and added the structure they needed.
$10k -> $54k in 30 days
5.1x ROAS For Sustainable Bedroom Linens Brand
About The Client:
German brand with over 180 of experience in textile processing. Focused on giving everyone the experience of handmade linen with products ranging from sustainable bed sheets, pillowcases, towels, etc. Despite being a long-standing brand, they neglected paid advertising channels such as Facebook.
An Inside Look:
Since this client neglected paid advertising channels such as Google & Facebook, we were able to come in and capitalize. It was a brand new ad account with no prior data, so we were essentially starting from scratch. Luckily, they had a pixel installed on their website, which played a huge role in their rapid growth. After around 5 months, we were able to take them to $50-$60k MRR and increase their AOV from $200 to over $300.
The "Most Valuable Player" was website conversion rate optimization (CRO). This client is a perfect example of what a bad vs. good website does for a business. We had 1.3-1.5 ROAS until client accepted our suggestion to work on the website. After we optimized it, ROAS increased to over 5.
Facebook Advertising is only one part of the equation, so by having a poor website & funnel that is unable to convert incoming traffic, conversion rate will inevitably suffer. From the home page to individual product pages, our CRO team ran experiments to increase website conversion rate to at least 3%.
$2.2k -> $16.8k in 30 days
7.5x ROAS For Ethical Lingerie Brand
About The Client:
Ethical lingerie brand based in NYC. With a very inclusive size range, they're beloved by women petite, curvy to plus size. Before working with us, they were hovering around $9k MRR, and only around 20% of that came from their Facebook Ad campaigns.
An Inside Look:
Client Results Do The Talking
Sustainable growth, year after year.
$482k in 30 days
5.2x ROAS For Ethical Clothing Brand
About The Client:
This is an ethical clothing brand based in the USA. Prior to becoming a Stemtrace client, they were struggling to break past $120k MRR with their Facebook Ad campaigns. Despite being profitable on a smaller scale with a ROAS of 3-4 ($1.5k-$2k daily spend), they were unable to scale further without sacrificing performance.
An Inside Look:
$1M in 3 months
7.1x Average ROAS For Vegan Sweets Brand
Month 1
$357k with 7.31 ROAS
Month 2
$414k with 7.28 ROAS
Month 3
$247k with 6.82 ROAS
About The Client:
Vegan sweets & candies brand based in the UK. This was an established company with a strong product-market-fit and loyal customer base. Although they were generating a healthy $45k MRR with their Facebook Ad campaigns, profit margins were suffering and they needed to find a way to lower their CPA.
An Inside Look:
By the end of our second month, we helped them achieve a monthly ATH of $357k. We dialed in on their customer journey, while adding the structure they needed to their campaigns. This client is now on track to hit $5M ARR.
The first "Most Valuable Player" was retargeting. We crafted an incredibly thorough sales process, from TOF to post-purchase. We worked alongside the client to assemble an irresistible offer for our MOF & BOF campaigns, which we'd then pair with strong messaging, copy and creatives that were all tailored for each stage of the funnel. As a result, we could seamlessly turn cold prospects into raving customers.
The second "Most Valuable Player" was relatable UGC creatives. Although brands have started to invest more into them, most totally miss the fact that they need to actually be done well. That means good lighting, relatable, not overly-acted, has a strong angle, etc. People are getting better and better at easily spotting bad UGC, so being picky with content creators is definitely important (not as relevant with customer UGC, since they're not acting, but still applies). Showing real people with genuine reactions to the sweets resulted in a massive influx of new customers, at a fraction of the cost.
$35k ➡ $219k in 30 days
6.2x ROAS For Sustainable Accessories Brand
About The Client:
Founded in 2016 and known for their watches & jewelry, this accessories brand's primary bottleneck was unprofitable paid ad campaigns. Considering COVID-19, it was more important than ever to shift the majority of their business online. Sitting around $12k MRR and breaking even from their FB campaigns, they decided it was time to take us on board and be an extension of their team. Before we took over, their total account ROAS was around break even (2-3) & daily spend was $200-$300. Since they were struggling to inject qualified customers in their sales process for a price that made sense, it was clear that they needed to conduct their advertising differently.
An Inside Look:
We implemented a proper campaign structure and revamped their creative process so we could generate top tier creatives in short lead times. We coupled that with ad copy that not only struck a nerve with their ideal customer, but actually motivated them to buy. Results more than doubled on a higher scale (increased daily spend 4-6x). This client is now at a steady $200k MRR, with $30k-$50k in monthly ad spend.
The first "Most Valuable Player" was product testing. With a large selection to choose from, it was imperative to routinely test products and make sure we knew what was performing the best at all times of the year.
The second "Most Valuable Player" was retargeting. Prior to having us on board, their MOF, BOF and post-purchase were pretty much nonexistent. In order to prevent a leaky sales process, we came in and added the structure they needed.
$10k ➡ $54k in 30 days
5.1x ROAS For Sustainable Bedroom Linens Brand
About The Client:
German brand with over 180 of experience in textile processing. Focused on giving everyone the experience of handmade linen with products ranging from sustainable bed sheets, pillowcases, towels, etc. Despite being a long-standing brand, they neglected paid advertising channels such as Facebook.
An Inside Look:
$2.2k ➡ $16.8k in 30 days
7.5x ROAS For Ethical Lingerie Brand
About The Client:
Ethical lingerie brand based in NYC. With a very inclusive size range, they're beloved by women petite, curvy to plus size. Before working with us, they were hovering around $9k MRR, and only around 20% of that came from their Facebook Ad campaigns.
An Inside Look:
Having a small ounce of success with Facebook Advertising, the client knew that they had a lot more potential. After finding clear holes in their advertising efforts during our initial ad account audit, we took the client through our plan of attack moving forward. Fast forward to the end of our first month together, we were able to achieve the 12 month goal in just 30 days.
The "Most Valuable Player" was ad copy. Crafting profitable, striking copy in this niche came in a few different forms. With some products being more design-centric & aesthetic—while others being more practical & comfortable—our copy was tailored accordingly. We tapped into our target audience's desires, needs & emotional triggers. Not only were they more motivated to click through and purchase, our ad-copy left a mark on them. This was evident through countless positive comments, reviews and testimonials.
Whether it was a long-form piece of copy which revolved around storytelling, or a short-form relatable copy that focused on removing customer objections, it was all on-brand and resonated with their target customer.
Have A General Inquiry?
If you have a general inquiry and would like to speak with our team, you can contact us via email at: michael@stemtrace.com
All Rights Reserved | All Wrongs Reversed
Have A General Inquiry?
If you have a general inquiry and would like to speak with our
team, you can contact us via email at: michael@stemtrace.com
All Rights Reserved | All Wrongs Reversed